October 7, 2022


Enduring Values

Activity Management Students Build Marketing Strategies for Skilled Sports activities Staff

As part of a unique hands-on venture, pupils in a “Sport Marketing” course at the College produced a advertising system for the Connecticut Sun and had the chance to existing their ideas to a team of leaders of the WNBA crew.

July 6, 2022

By Renee Chmiel, Workplace of Marketing and advertising and Communications

Activity marketing pupils at Mohegan Sunlight Arena.

Joshua Hammond ’23 and his classmates in his “Sport Marketing” course had the opportunity to use what they acquired in the classroom for the length of the spring semester as they developed marketing and advertising options for a specialist sporting activities group. He and various of his classmates also had been equipped to existing their get the job done to team members of the Connecticut Sunshine, a WNBA crew dependent in Uncasville, Conn.

Hammond and his teammate Emily Bogdanowicz ’23 achieved with the vice president of business functions for the Connecticut Sunshine, who outlined the team’s wants and plans for the marketing approach. Exclusively, pupils have been tasked with developing a strategy that would attract millennials and members of Generation Z to the video games. They used what they acquired in class – like examining a concentrate on sector, advertising and marketing, and promotions – as they designed their approach.

Although operating with Connecticut Sun team in the course of the semester, learners had the chance to community and study far more about the team. Hammond and Bogdanowicz, both equally sport administration majors, ended up part of one particular of the two teams that presented their strategies to their classmates as effectively as to Connecticut Solar staff members users.

“This was a terrific opportunity for me since it gave me the opportunity to existing our ideas in entrance of executives of a qualified athletics crew,” said Hammond. “We wanted to make guaranteed our tips and presentation have been polished. I realized leaving a very good effect would be advantageous, because it would demonstrate that all the hard do the job and thoughts were being fantastic in some way. This also gave me the possibility to hook up with these sporting activities executives, since they already have an notion of the high-quality of get the job done I can do.”

‘A foot in the door’

Hammond and Bogdanowicz created a created system that bundled an attendance stage method that would reward fans who go to games and obtain meals and drinks. Supporters would get paid details that could be redeemed at Mohegan Sunlight Arena.

Bogdanowicz claims the task assisted her acquire a superior plan of the several information that want to be predicted when developing a activity internet marketing strategy. She is grateful to have obtained a improved knowing of what a very good program involves as very well as what is expected in the sector.

“I count on this skill to be a enormous assist in my profession.”Joshua Hammond ’23

“To be in a position to existing in entrance of executives right before you or even in the field presents you a foot in the door and showcases your techniques and know-how of the field,” explained Bogdanowicz. “We knew our PowerPoint had to be prime-notch and experienced, and by far, this is the finest presentation I have at any time finished.

“After our presentation, 1 of the executives at the team achieved out to us and requested if we would like to shadow another person from their internet marketing section for one of their dwelling online games,” she ongoing. “We will be maintaining in contact when they consider to include our concepts into their organization.”

‘Time management is a extremely crucial skill’

Cameron Corey ’23 and his teammate Aldayr Ochoa ’23 also had the chance to present their plan to Connecticut Solar leaders. They developed a series of drafts of their marketing and advertising plan during the spring semester, receiving comments from their professor, Ceyda Mumcu, Ph.D., chair of the University’s Activity Administration Department. When Corey says he was nervous offering this sort of a presentation for the first time, he suggests it aided him make his self confidence.

“This was a person of the most worthwhile opportunities immediately after all of the really hard perform we invested in this advertising system,” stated Corey, a activity administration major. “I was equipped to find out a whole lot about activity marketing and advertising, specially with qualified groups. I also uncovered a whole lot about myself and how established I can be to do one thing I am 110 percent passionate about.”

Pupils say they relished brainstorming artistic internet marketing suggestions for the Connecticut Sun. Through the in-class shows, they experienced the opportunity to understand what their classmates arrived up with when creating their plans.

For Hammond, the challenge was a fantastic arms-on studying experience. It assisted him construct essential abilities, like time management, that he will use throughout the relaxation of his time as a Charger – and over and above.

“Time administration is a quite crucial skill to have and finding out how to stability this kind of a venture with non-university-related do the job is significant,” he explained. “With different tasks taking place through the last weeks of the semester, it can make or break the good quality of the function. I hope this talent to be a substantial assistance in my career.”