October 4, 2022


Enduring Values

Ideas & Methods to Keeping in Business enterprise More than 70 Many years

Jogging a organization can be challenging for some, specifically with all of the struggles that the COVID-19 pandemic introduced alongside for the trip — but not for Baribault Jewelers. By continuing to go with the move and hold their spouse and children at the forefront, it has aided this family members-run business be profitable for 74 years and prosper during the pandemic. 

Adapting to State Rules & Purchaser Requirements

“We offered curbside pickup, on the web product sales, and the two mailbox and private deliveries. Buyers nonetheless needed to get engaged, so we still had to do what we experienced to do with masks, shields, and gloves,” Lewis Baribault, proprietor of the jewelry retailer, said. “I would occur in and get all the things all set with the diamonds and shoppers would stroll in, invest in it, and an hour afterwards they would have it, so we would provide them ideal away. It is just our family members below — we were being adapting and had to abide by condition recommendations, but we arrived out forward.”

Baribault Jewelers is a community jewelry retailer in Glastonbury, Connecticut. Lewis’ uncle, Philip Baribault Sr., was the authentic proprietor, and opened his location, the first jewelry shop to grace Glastonbury, in 1948. Lewis took more than the business in 1988 and not too long ago celebrated his 50th yr in the jewellery small business on April 23, 2022 with a special shock bash at Rooftop 120, a restaurant found appropriate following to their brick-and-mortar keep. Complete with a band, a champagne diva, and a magician, the relatives partied together with buddies, consumers, and shoppers. All were welcome to the celebratory bash. 

Techniques to Good results

“Be incredibly straight and sincere with everyone. Honesty is the most critical plan — when you go to mattress at evening, you can rest since you do not cheat anybody, and that is critical to me,” Lewis said. “We all perform really challenging, and when the chips are down, we all adhere with each other. We also do our finest to say indeed about 99.99 percent of the time to every single customer.  If there is a way to make it come about, we will make it take place.” 

Yet another key to achievement is putting the customer over all else, even if it signifies ignoring the level of competition in your encompassing region. Though there are numerous other jewelry retailers in Glastonbury, the Baribault family often makes confident to just acquire treatment of their clients and hold them the principal focus. “When a buyer arrives in this article, even though they have been to other jewellery shops in their everyday living, most of the time they continue to be with us since they have these types of a superb practical experience right here. We have a robust referral company — it is good to see that when we are faithful to our customers, they are faithful to us,” Lewis Baribault III, Lewis’s son, explained. 

Baribault Jewelers lobby

Continually Expanding

Although there are no plans to open a different brick-and-mortar locale in the foreseeable future, the Baribault relatives is consistently escalating the organization by increasing their choices. Almost everything clients may perhaps want to just take treatment of their jewelry is proper there in the retail outlet: they have a few goldsmiths and setters, watches, and they even focus in jewelry transformations. Prospects can provide in aged items, and Baribault Jewelers will recreate it into a present day structure, using all of the original gems and metals. By continuing to broaden their choices, it retains consumers coming again for far more. 

Generating Personalized Connections with Consumers

Lewis’s two daughters, Raeann Schwartz and Christina Ortiz, even expanded the jewelry store’s products offerings with a whole new line named The Ability to B. Started in 2019, this wonderful jewellery collection aims to deliver ladies alongside one another in joyful empowerment. The stunning 14k gold- or gold-plated phrase bracelets, necklaces, and rings remind gals to B Potent, B Intense, B Badass, B Limitless, B Fearless, or B You. The Electric power to B manifested into a assortment after the two sisters went as a result of about six years all collectively of fertility struggles. All through that time, they actually wanted visual reminders to stay hopeful, content, beneficial, and targeted. 

“We recognized soon after helping ourselves in the course of our fertility wrestle and speaking to other gals about it, we found out that jewelry was their contentment. Then we thought that we can do this for a broader audience due to the fact we see so lots of people today who are going by means of their have struggles,” Schwartz mentioned. Oriz added, “We ended up capable to be in the keep and talk with buyers about their very own tales, problems, and triumphs, and now we can provide a bracelet and receive a message from the consumer conversing about how significantly it served them. It aided to create our self-assurance in excess of time and see that it in fact is effective.” 

Bringing the Community Back Jointly with Area Functions

Baribault Jewelers is hosting distinctive summer season situations to refresh right after the top of the pandemic and get shoppers back in the retailer. In June, they held a Totally free Gemstone Function, where by the 1st 100 customers who produced an appointment with the store on that day ended up in a position to pick out a absolutely free gemstone valued at $150. At the time they received their gem, the jewellery keep was in a position to set the stones on the premises while the purchaser waited, so every single shopper was equipped to wander out with a spectacular pendant or ring at a fraction of the selling price. Baribault Jewelers is also planning a big bridal function in November. 

Staying Genuine to Your Business enterprise

“We normally remain correct to the reality that even if a consumer does not try to remember what we say, they usually don’t forget how we make them sense. That is the one matter that we will always make certain is the authentic offer,” Schwartz stated. “We are tremendous grateful for each individual purchaser who walks by means of the doorway. We are a household far too outside the house of the retail store, but even inside the store, none of that improvements. No matter wherever you get us, it will constantly be the similar.”