October 7, 2022


Enduring Values

Ohio farmers converse management and internet marketing at beef cattle discipline day

Cattle in a subject at Hatfield Farms, in Muskingum County, Ohio, July 16. (Sarah Donaldson photograph)

ZANESVILLE, Ohio — Whether or not for feedlots, or cow-calf farms, prolonged-standing relationships with consumers can make promoting beef cattle a lot easier. Wade Hatfield, of Hatfield Farms, has sold most of his spring steer calves to the exact same customer for more than a 10 years. Dennis Michel, of Michel Livestock, has taken most of his concluded cattle to Muskingum Livestock Auction for years.

Maintaining the very same, faithful customers for a extended time also lets them know they’re executing something appropriate, Hatfield explained.

“For 16 a long time of him coming again and obtaining them, I assume which is very very good,” Wade Hatfield explained.

Farmers, processors and market professionals discussed beef cattle internet marketing and management at Michel Livestock, Hatfield Farms and Shirer Bros. Meats for the Ohio Beef Industry Working day, in Muskingum County, July 16.


Feeding 500 cattle usually takes some calculating. Clayton Michel, of Michel Livestock, works by using two distinctive grower rations and also has a ending ration for the cattle at the feedlot. Suitable now, the cattle in his finishing barn are feeding on about 31.5 lbs of feed for every head each and every working day. Cattle on the grower rations are acquiring about 30 pounds for each day.

Dennis Michel said he retains the cattle grouped together as they move from pen to pen until finally they go via the ending barn and are ready to promote. Cattle ordinarily expend about 150-175 days on feed.

Garth Ruff, beef cattle area specialist for Ohio Point out University Extension, pointed out the open up sides on the ending barn, an more mature barn.

“That certainly would make a remarkable amount of sense from the air flow standpoint,” Ruff stated. Although there are strategies to increase air flow mechanically, normally, the to start with matter feedlots can do to increase ventilation is choose the sides off of their structures.

At Hatfield Farms, cattle invest a ton of their time out on pastures. The farm raises about 250 cow-calf pairs, and does a blend of drop and spring calving.

“The afterwards, I feel, the tumble calves are, the greater off they do,” claimed Wesley Hatfield. He’s uncovered that calves born later outperform those people born earlier simply because of the cooler temperatures and much less challenges with flies. Ruff reported presented Ohio climate problems, drop calving could be a excellent option for some farmers.

Farmers talk to attendees at a field day
Dennis Michel, entrance and third from left, addresses guests at the Ohio Beef Field Day July 16, in Muskingum County, Ohio. (Sarah Donaldson picture)


Vaccines are an crucial section of administration for the two farms. Dennis Michel mentioned he vaccinates all of the cattle that appear on to his farm. If he can come across cattle accessible that have by now been dealt with, he’ll invest in them, but he generally options on vaccinating them himself.

The Hatfields also just take a proactive strategy on vaccinations.

“Nothing leaves listed here with no being double vaccinated,” Wade Hatfield claimed.

Farmers talk to attendees at a field day.
Wade Hatfield, middle, talks to attendees at the Ohio Beef Subject Working day, July 16, in Muskingum County, Ohio. (Sarah Donaldson picture)

Internet marketing

Both equally of the farms on the tour depend on very long-expression interactions with buyers to market their beef.

Michel Livestock sells all of its cattle by the Muskingum Livestock Auction. The Hatfields have marketed their spring steer calves to the same individual, in Marion, Ohio, for about 16 yrs. They hold their heifers through the winter season, and market most of them to prospects in Thornville.

Ruff reported because he started in his purpose at Ohio Condition in 2020, the most typical questions he’s gotten are about direct-to-buyer meat income.

Just one of the most significant mistakes people make is likely from selling total, halves and quarters of beef to advertising person packages of beef without recognizing that they need to have a separate license, said Peggy Hall, director of Ohio State’s Agricultural and Useful resource Legislation Plan.

But although advertising direct-to-consumer includes some extra lawful hurdles, it also can be a fantastic opportunity. Some farmers she is aware of offer out of their beef inside an hour at farmers markets.

“It does appear to be to be a very good money chance … to our growers and farmers who, you know, leap via the hoops,” Hall explained. These hoops contain finding the appropriate licensing, and labeling offers accurately and lawfully. Any statements on advertisements or labels — for example, “all all-natural beef” — also have to be reviewed and accepted by the department of agriculture.

Field day attendees look at cattle at a farm.
Attendees at the Ohio Beef Field Day July 16 test out cattle at Michel Livestock, in Muskingum County, on a person of the tour stops. (Sarah Donaldson image)


Representatives of the Ohio Cattlemen’s Association and Ohio Beef Council went in excess of some of the checkoff’s efforts at the state and national stage to endorse beef.

Hanna Fosbrink, supervisor of communications for the Ohio Beef Council, said current market investigation demonstrates inspite of issues about beef substitutes, the market place share for those people substitutes is nonetheless really modest. It also reveals men and women who have destructive impressions of beef manufacturing generally cite animal welfare as a cause for their problems. The council observed shoppers most usually claimed they would belief farmers and ranchers for data about beef generation.

“That’s who they have faith in, is the farmers and ranchers. So simply because of that, we resolved to commence using all of our info and getting it arrive from you fellas,” Fosbrink claimed. That includes letters to the editor in nationwide newspapers from farmers, posts on social media from farmers and films showcasing nearby beef cattle farmers.

“We want our buyers to look at it and see that it’s Ohio … so they can relate to the videos a small bit much more,” she reported.

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